Sunday, September 19, 2010

Get the Most Out of Your Adsense Site


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More and more webmasters out there are utilizing Google’s Adsense program to maximize their earnings off of their website through targeted advertisements geared towards their viewers in a certain niche.

Many websites earn very little monthly income through their Adsense campaign. Most sites do not even make over $5 a month! Sure, there are several ways that webmasters can optimize their Adsense ads on their site to achieve a higher click through rate (CTR), but I’m not going to explain that topic in this article. If you want to learn more about that, read my signature at the bottom of this article. Instead, I’m going to focus on two other factors; traffic and content.

First lets begin with traffic. Every website, not a few, not some, but EVERY website on the Internet needs traffic to make money. How much traffic? Well, technically, someone could make some money off of 100 visitors a day, but what good does 100 visitors a day do you when it comes to generating money through your Google Adsense ads? Probably not too good. Take for instance the following example:

Let’s say your website is receiving 100 visitors a day (many websites dont even reach this amount) and the average amount you get paid per click is 10 cents with a CTR of 5% (which isn’t too bad). This means that 5 visitors are clicking your ads each day earning you a total of 50 cents a day. That’s about $15 a month. If all you’re looking for is to cover web hosting costs, then you probably achieved the amount of money you need based upon these results. But hopefully you want more money! After all, this article is not about breaking even. It’s about making the most out of your website’s earning potential.

OK, now let’s say your goal (which is a reasonable goal for starting out) is to make $60 a month. I know it doesn’t seem like much, but if you apply the principles I’m about to tell you, you can easily double this amount each month. In order to meet this goal you would need at least 400 visitors a day at the same 5% CTR and average 10 cent earning per click.

How do we achieve this 400 visitor a day traffic goal? There are a number of ways:

1. SEO (Search Engine Optimization) – Drive more traffic to your site by ranking high in the search engines. You can learn more about SEO at

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